Marcie Klein, Chief Marketing Officer

Portrait of Marcie Klein, Chief Marketing Officer at STRIVE

Marcie brings to STRIVE significant experience in nonprofit leadership, with a career focus on marketing and communications for companies, organizations and brands with purpose.  Most recently Marcie served as SVP of Prevention at the Colorectal Cancer Alliance, where she built a national infrastructure of cancer prevention programs designed to break down barriers to care, reject stigma and create access among underserved communities. In partnership with Independence Blue Cross of Philadelphia and University of Pennsylvania Medicine, Marcie developed an innovative public health program to reach and engage Black men and women to encourage preventive cancer screening with a bold, authentic digital and social campaign featuring the real stories of at-risk Philadelphians. 

Prior to joining the Alliance, Marcie was EVP and Chief Communications Officer at The Leukemia & Lymphoma Society, the world’s largest blood cancer organization. Her purview at LLS was broad; as a trusted advisor to the CEO, she leaned in on virtually all aspects of running a $450 million global nonprofit, including strategic planning to grow revenue and mission delivery, marketing and branding, and crisis management.   

Marcie has created health and consumer focused communications and marketing campaigns for some of the world’s most iconic companies and brands, including Subaru, Walgreens, Lipton, Burlington, WWE, Pfizer, KIND Bars, Merck and Johnson & Johnson. She has a unique vantage point as a seasoned agency and corporate executive, having led campaigns at Ogilvy and Porter Novelli and in-house for Just For Men haircolor, where she brought diversity to advertising with spokespersons such as Walt “Clyde” Frazer and Keith Hernandez. 

Marcie served for five years as a member of the Board of Directors at Family Services of Westchester, and is a frequent guest teacher in communications, crisis management and public relations at the New York University Graduate School of Professional Studies.   

A native of Louisville, Kentucky, Marcie received a Bachelor of Arts degree in English and communications from Tulane University in New Orleans, Louisiana, and is a New Yorker by choice for her adult life.